Friendly research for Amazon sellers
Amazon selling made understandable.
Research products, understand the competition and make better selling decisions — without becoming an Amazon data expert.
🇺🇸 US🇬🇧 UK🇩🇪 Germany🇨🇦 Canada🇯🇵 Japan
Meet Buddy.
Buddy turns seller data into plain-English guidance: what looks good, what needs caution and what deserves a closer look.
🟢 GO🟠 CAUTION🔴 STOP
Start with the question you actually have.
No cryptic tool names. No wall of charts. Just clear actions built around the seller journey.
OpportunitiesNo spark yet? Browse independently researched products Buddy thinks deserve a look.
Find ProductsStart from an interest or broad product direction and discover things to investigate.
Check a ProductAlready have an idea? Get a clear answer on whether it deserves deeper research.
Find KeywordsSee what Amazon shoppers are actually searching for.
Check CompetitionUnderstand seller strength and where competing listings may be beatable.
Compare MarketplacesSee where one specific product opportunity may look stronger.
Calculate ProfitEstimate margin after product, shipping and Amazon-related costs.
Saved ResearchKeep a private history with notes and printable reports.
Built for Amazon sellers everywhere.
Research the marketplaces you sell in — or the ones you’re thinking about entering. Your business isn’t limited by borders. Neither is FBABuddy.